about nope.
better you, better planet.
why we exist.
Plastic bottles. Harsh ingredients. Hair and skin that’s left feeling... meh. We started nope. because we knew personal care could be better, for you and the planet.
Our mission is simple: make bars the new normal. From shampoo and conditioner to face wash, we’re talking effective, feel-good results, minus the waste. No compromises.
but aren't bars a bit...rubbish?
Fair point. The truth? Most bars out there are either glorified soap or made by brands that don’t specialise in hair or skin. So the results can be, well, disappointing.
We’re different. We spent years obsessively formulating bars that genuinely work. Hundreds of hair washes and face cleanses later, we’ve nailed it, plastic free care that delivers silky, shiny, swishable hair and soft, balanced skin (without any dodgy ingredients).
why use our bars?
Shampoo bars
- Lather like a dream and rinse clean
- Made with scalp friendly Sodium Coco Sulphate for a deep yet gentle cleanse
- Boosted with vitamin B and cocoa butter to strengthen strands and add serious shine
Conditioner bars
- Ultra concentrated and nourishing
- Packed with jojoba, abyssinian, olive and coconut oils
- Smooth frizz, repair damage and lock in hydration without weighing hair down
Facial bars
- Gently cleanse without drying
- Made with soothing and active ingredients like tea tree, colloidal oatmeal, and clay
- Designed for sensitive, oily, or blemish-prone skin types
We don’t strip. We don’t overload. We just treat you right.
meet rosie, our founder.
I've always been obsessed with hair but not in the way you might think....when I was nine, I lost my dad suddenly and developed trichotillomania a compulsive hair pulling disorder as a way of coping with the trauma.
For 18 years, I struggled with bald patches and shame. But in 2017, I had CBT (cognitive behavioural therapy), started healing, and finally stopped pulling.
When my hair began growing back, I cared deeply about how I treated it. But everything I found either felt full of nasties or was terrible for the planet usually both.
The haircare industry felt broken. So I started nope. a brand built from scratch to do things differently. No greenwashing. No compromise. Just genuinely brilliant bars that work.
Over 25,000 customers later, this is more than a business. It’s a mission I care about deeply.
If you're struggling with hair pulling and want someone to talk to, I’d love to hear from you rosie@howaboutnope.com.
Rosie x