about nope.

Plastic bottles. Harsh ingredients. Hair and skin thatβs left feeling... meh. We started nope. because we knew personal care could be better, for you and the planet.
Our mission is simple: make bars the new normal. From shampoo and conditioner to face wash, weβre talking effective, feel-good results, minus the waste. No compromises.
Fair point. The truth? Most bars out there are either glorified soap or made by brands that donβt specialise in hair or skin. So the results can be, well, disappointing.
Weβre different. We spent years obsessively formulating bars that genuinely work. Hundreds of hair washes and face cleanses later, weβve nailed it, plastic free care that delivers silky, shiny, swishable hair and soft, balanced skin (without any dodgy ingredients).
Shampoo bars
Conditioner bars
Facial bars
We donβt strip. We donβt overload. We just treat you right.
I've always been obsessed with hair but not in the way you might think....when I was nine, I lost my dad suddenly and developed trichotillomania a compulsive hair pulling disorder as a way of coping with the trauma.
For 18 years, I struggled with bald patches and shame. But in 2017, I had CBT (cognitive behavioural therapy), started healing, and finally stopped pulling.
When my hair began growing back, I cared deeply about how I treated it. But everything I found either felt full of nasties or was terrible for the planet usually both.
The haircare industry felt broken. So I started nope. a brand built from scratch to do things differently. No greenwashing. No compromise. Just genuinely brilliant bars that work.
Over 25,000 customers later, this is more than a business. Itβs a mission I care about deeply.
If you're struggling with hair pulling and want someone to talk to, Iβd love to hear from you rosie@howaboutnope.com.
Rosie x